/Illustration
GETTING IT IN THE (TOTE) BAG for
MUJI
BRIEF
MUJI Singapore invited illustrators to capture the essence of Singapore’s local culture featuring everyday spaces like its wet markets, hawker centres, and green spaces. The challenge focused on exploring authentic, lesser-known locations that reflect the city's vibrant core identity. My design was chosen to be featured on MUJI Cotton myBags where proceeds went to the Children’s Cancer Foundation.
SCOPE
Illustration
Writing
My Roles
ILLUSTRATOR
LINK TO
illustration by WINONA
MUJI Logo
reads as jiā in Mandarin
which means HOME
YEAR
2018
ORGANIZATION
MUJI Singapore
Entry Description
For years, HDB buildings have been the homes of locals and foreigners in Singapore. Either new or old, these seemingly uniformed structures, through an enduring time, housed different personalities, families, and stories – each making what Singapore is today.
Living in these buildings not only allowed people to have a place to stay in, but created a much bigger family, a new kind of belongingness, and a strengthened sense of a community.
What better to represent Singapore’s culture and identity than the place that served its home to many? What better to represent this country than a place where unity is strong in diversity?
MUJI Cotton mySingapore myBag by WINONA
Illustration for MUJI Cotton mySingapore myBag by WINONA
myBag on display at MUJI Plaza Singapura
HAWOOO~
